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Cookie Policy
Last updated: April 2026
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help the site function properly and enable features like analytics and personalisation.
Cookies We Use
| Cookie | Type | Purpose |
|---|---|---|
| cookie_consent | Functional | Stores your cookie preferences (Google Consent Mode v2) |
| gclid | Marketing | Tracks Google Ads click ID for attribution |
| _ga | Analytics | Google Analytics — distinguishes unique users |
| _ga_* | Analytics | Google Analytics — session tracking |
| _gcl_au | Marketing | Google Ads conversion tracking |
Google Consent Mode v2
We implement Google Consent Mode v2, which adjusts data collection behaviour based on your consent choices. When you decline analytics or marketing cookies, Google's tags operate in a limited mode that does not collect personal data.
Your Choices
You can manage your cookie preferences at any time by clicking the cookie settings option. You can also block cookies via your browser settings — note this may affect site functionality.
Contact
For cookie-related queries: privacy@ukbettingexpert.org