Privacy Policy

1. Introduction

UKBettingExpert.org ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website. Please read this policy carefully.

2. Data We Collect

We may collect the following categories of personal data:

• •Contact information: name and email address when you submit our contact form
• •Usage data: pages visited, time spent, browser type, and device information via analytics tools
• •Cookies: tracking identifiers for analytics and marketing (with your consent)
• •Click IDs (gclid): Google Ads click identifiers passed in the URL for attribution purposes

3. How We Use Your Data

We use the data we collect to:

• •Respond to your enquiries submitted via our contact form
• •Improve our website content and user experience
• •Track affiliate referrals and measure campaign performance
• •Comply with legal obligations

4. Legal Basis (GDPR)

We process your personal data under the following legal bases as defined by the UK GDPR:

• •Consent — for analytics and marketing cookies
• •Legitimate interests — for site analytics and affiliate tracking
• •Contractual necessity — when responding to contact enquiries

5. Cookies & Google Consent Mode v2

We use cookies in compliance with UK GDPR and Google Consent Mode v2. When you visit our site, you will be presented with a cookie consent banner. Your preferences are stored in a secure cookie (not localStorage) and determine which data processing activities are activated. You can update your preferences at any time via the cookie settings in our footer.

6. Third-Party Services

We may use the following third-party services that process data on our behalf:

• •Google Analytics — website analytics (with consent)
• •Google Ads — advertising attribution (with consent)
• •Vercel — website hosting and CDN

7. Data Retention

We retain contact form submissions for up to 12 months. Cookie consent preferences are stored for 12 months. Analytics data is retained per Google's data retention settings (default 14 months). You may request deletion at any time.

8. Your Rights

Under UK GDPR, you have the right to:

• •Access the personal data we hold about you
• •Request correction of inaccurate data
• •Request erasure of your data
• •Object to or restrict processing
• •Data portability
• •Withdraw consent at any time
• •Lodge a complaint with the ICO (ico.org.uk)

9. Contact & DPO

To exercise your rights or for any privacy-related enquiries, contact us at: privacy@ukbettingexpert.org

10. Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top of this page will reflect any changes. Continued use of the website following an update constitutes acceptance.